Speed to lead

Calling a new lead within seconds instead of hours. If you turn on one automation, turn on this one.

Automations → Speed to lead.

Why seconds matter

Someone filling out a form on a Tuesday afternoon is not shopping for you alone. They filled out three forms. Whoever calls first has a conversation; everybody else leaves a voicemail.

That is the whole mechanism. It is not that fast follow-up is impressive. It is that the person is still at their desk, still thinking about the problem, and has not yet talked to your competitor.

Setting it up

Turn it on. Off by default, so you can get your script right before real people hear it.

Pick a delay. How long after a lead arrives before the call goes out.

Do not use zero. A few seconds reads as attentive; instant sometimes feels like a machine caught the form submit, because it did. Somewhere in the range of a few seconds to a minute is the sweet spot for most businesses.

Decide which leads. Every new lead, or only certain sources. If one source is much lower quality, leaving it out of instant callback is reasonable.

What happens

1. Lead arrives from your form, your number, or an import
2. The delay passes
3. LeadBind calls
4. The assistant opens, discloses, and qualifies
5. It books from your real availability, or transfers, or takes a message
6. The outcome lands in Calls

If nobody answers, follow-up takes over. Speed to lead is the first touch, not the whole strategy.

The hours rule

Automated outbound is held to 8am–6pm in your configured timezone. A form at 11pm gets worked at 8am.

This is deliberate and it is not adjustable to 2am. A midnight call does more damage to your reputation than the extra hour of speed is worth, and depending on where the person is, it may be illegal. See Consent and opt-outs.

Check your timezone is right. Availability → Timezone. Wrong timezone means the window applies to the wrong hours.

Before you turn it on

Real people hear this immediately, so:

• Call your own number first. Test before you go live.
• Read your script out loud. Writing your script.
• Make sure you have availability. Nothing is worse than a fast call that has no times to offer. Open Availability.
• Be sure you may call these people. Speed to lead calls whoever arrives. If a bad list is feeding it, it dials that list fast. See Consent.

Measuring it

After a week, open Calls. What you want to see is connected and booked climbing while voicemail falls, compared to before.

If voicemail is still dominant, the leads are not at their phones and the answer is follow-up sequences, not a shorter delay.